Kickstart 2026 with a FREE Account-Based Marketing (ABM) Bootcamp!
Join our LIVE expert-led ABM acceleration program. Launch your first Account-Based Marketing Campaign in 4 weeks.
Apply for the ABM Acceleration Program
Cohort START: 26 January 2026
Location: Zoom Webinars
📚 What does the ABM Bootcamp include?
Core workshops + Guest Lectures by Top Experts
🚀 ZenABM ABM Bootcamp — Core Workshop Agenda
List Building Workshop
What you'll learn:
Learn how to build your ideal target account list using Clay, enrich it with the right data, and upload it directly into LinkedIn as a matched audience. We'll also cover best practices for account and persona targeting to set your ABM campaigns up for success.
Campaign Strategy & Plan (LinkedIn Ads)
What you'll learn:
Explore different ABM strategies and how to choose the most effective one for your specific use case. You'll learn which LinkedIn ad formats work best for ABM, content best practices, and walk away with ready-to-use ABM campaign templates for LinkedIn Ads.
Automatic Follow-Up Sequences for Most-Engaged Accounts
What you'll learn:
Learn how to identify your most-engaged accounts, automatically prospect the right personas within those accounts, and trigger personalized email and LinkedIn outreach sequences based on real engagement signals.
LinkedIn Ad Campaign Setup Review & Launch
What you'll learn:
Get your LinkedIn ad campaign settings reviewed by experts before launch. We'll help you spot and fix common (and costly) mistakes so you can confidently launch campaigns with clean targeting, tracking, and structure.
Live Workshop: Your ABM Ads Teardown
What you'll learn:
A live, interactive teardown of real ABM ads and campaigns. Get direct feedback, optimization ideas, and practical recommendations you can apply immediately to improve performance.
🎤 Guest Lectures by Top LinkedIn Ads & Outbound Experts
Ali Yildirim
Multi-Channel ABM: How to Combine Paid Media + GTM Engineering
Co-founder & CEO at Understory, an all-bound growth agency blending paid media and GTM workflows for B2B tech.
Session
A roadmap for uniting paid channels and GTM engineering so media isn't siloed but actively drives account engagement and revenue outcomes.
Katya Tarapovskaia
From Segmentation to Signal: AI + ABM Workflows to Win Target Accounts Faster
AI-driven ABM strategist focused on translating complex data into actionable buying signals.
Session
Learn how to use AI and real-time signals to elevate account prioritization, personalize engagement, and accelerate pipeline growth.
Patrick Spychalski
ABM with Clay
GTM engineer building automated ABM systems and workflows using Clay.
Session
A hands-on session showing how to leverage Clay to automate enrichment, triggers, and ABM processes across tools without heavy engineering lift.
Casper Rouchmann
ABM in 2026 — The Ups and Downs of the Old Dog
B2B demand generation leader with extensive experience scaling ABM programs.
Session
A practical reflection on what parts of ABM still perform, what needs rethinking, and how to future-proof your programs for 2026.
Tas Bober
Why Your ABM Campaigns Deserve Better Landing Pages
(Why Your Landing Pages Are Sabotaging Your ABM Efforts)
Conversion rate optimization specialist focused on landing page experiences for high-intent B2B traffic.
Session
Explore how poor landing experiences can undo your ABM targeting and learn what elements actually convert account-level traffic into meaningful engagement.
Maximilian Herczeg
Campaign Setup & Avoiding Mistakes That Kill ABM Performance
Founder at Kamrat and LinkedIn strategy & ads consultant, ex-LinkedIn marketer.
Session
A tactical primer on common ABM setup pitfalls—from targeting to measurement—and how to fix them before they erode performance.
Kamil Rextin
Enterprise GTM Systems
Enterprise GTM architect designing revenue systems that align sales, marketing, and operations.
Session
A deep dive into scalable GTM architectures for enterprise teams that need coordinated orchestration across functions.
Philip Ilic
LinkedIn Ads + GTM Outbound Strategy
Founder of KiiN, a LinkedIn Ads agency specializing in Thought Leader Ads and integrated outbound alignment.
Session
How to combine LinkedIn Ads engagement signals with outbound outreach to generate pipeline faster and more predictably.
Tim Davidson
Thought Leader Ads for ABM
Founder at B2B Rizz, a boutique LinkedIn ads & ABM consultancy for B2B SaaS.
Session
Best practices for Thought Leader Ads that cut through noise, humanize your brand voice, and drive pipeline for ABM.
Gabriel Erlich
Live Q&A: LinkedIn Ads for ABM
Founder of Remotion, a LinkedIn Ads agency focused on full-funnel B2B SaaS campaigns.
Session
An interactive session to get answers on LinkedIn Ads + ABM challenges, from targeting and formats to budgets and optimization.
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